Privacy Policy
Last Updated: January 2026
Blue River Baby ("we," "us," "our," or "Company") operates the blueriverbaby.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related pages, subdomains, and mobile versions (collectively, the "Site").
Please read this Privacy Policy carefully. By accessing and using Blue River Baby, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you contact us, subscribe to our newsletter, or interact with the Site, we may collect your name, email address, phone number, and other contact details you voluntarily provide.
- Automatically Collected Data: We automatically collect certain information about your device and browsing activity, including:
- IP address and geolocation data
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Links clicked and actions taken
- Referral source
- Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to track your activity and preferences.
- Affiliate Tracking Data: We track referrals and clicks to partner casinos and gambling websites for affiliate commission purposes.
How We Use Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve the Site and user experience
- To conduct analytics and understand user behavior and preferences
- To track affiliate referrals and calculate commissions from casino partners
- To send newsletters, promotional content, and marketing communications (if you have opted in)
- To respond to your inquiries and provide customer support
- To detect, prevent, and address fraud, abuse, and security issues
- To comply with legal obligations and enforce our Terms of Service
Cookie Policy
Types of Cookies We Use:
- Essential Cookies: Required for the Site to function properly and provide basic services.
- Analytics Cookies: Used to understand how visitors interact with the Site, including Google Analytics and similar tools.
- Affiliate Tracking Cookies: Used to track clicks and referrals to partner casino websites and measure affiliate performance.
- Marketing/Advertising Cookies: Used to deliver targeted content and measure marketing campaign effectiveness.
Cookie Management: Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can manage cookie preferences through your browser settings. Please note that disabling essential cookies may impact Site functionality. To opt out of Google Analytics, you can use the Google Analytics Opt-out Browser Add-on.
Third-Party Links
Blue River Baby is an affiliate website that provides links and referrals to online casinos, pokies platforms, and other gambling websites. We earn affiliate commissions from clicks and referrals to these third-party partners.
Important: We do not control the privacy practices of casino partners or other third-party websites. These sites have their own independent privacy policies, and we are not responsible for their privacy practices or content. We encourage you to review the privacy policies of any casino or gambling website before providing personal information or engaging in real-money gambling.
Your Rights
As a New Zealand user, you have certain rights regarding your personal information:
- Right of Access: You have the right to request what personal information we hold about you.
- Right to Correction: You have the right to request correction of inaccurate or incomplete personal information.
- Right to Erasure: You may request deletion of your personal information, subject to legal requirements.
- Right to Withdraw Consent: You may withdraw consent for marketing communications at any time by clicking "unsubscribe" in our emails.
- Right to Data Portability: You may request your data in a portable format.
EU/UK Users: If you are located in the European Union or United Kingdom, you also have rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with your local data protection authority.
US Users: If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA). Please contact us for more information.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on the context of the processing and our legal obligations. Typically, we retain:
- Contact information for up to 3 years after your last interaction with us
- Analytics data in aggregated form indefinitely
- Affiliate tracking data for 12 months or as required by affiliate partners
- Server logs and IP data for up to 90 days
You may request deletion of your personal information at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your personal information, please contact us:
Email: [email protected]
Website: blueriverbaby.com
We will respond to your request within 20 working days or as required by applicable New Zealand privacy laws.
This Privacy Policy is subject to change at any time. We will notify you of material changes by updating the "Last Updated" date at the top of this document. Your continued use of the Site constitutes your acceptance of any changes.